They called it too much.
Too loud. Too quiet. Too soft. Too intense. Too visible. Too something.
But that’s just what happens when you stop making yourself smaller.
2 Much is a promise I made to myself – to create something that carries my voice, my heritage, and my identity as a designer. Design can be deeply personal, or simply a need to create and express yourself. For me, it’s both. This collection is about finding my own way – and enjoying the freedom to experiment along the path.
The name is both pride and irony. It holds the contradictions of everyday life and celebration, vulnerability and power. It is for anyone who has ever been told they were “too much” for someone else – but never for themselves.
Some garments in this collection are made from industrial surplus fabrics – like Lemppari-sourced wool and elastic trims – while others use new materials where they best serve the design. Each choice is part of an exploration: how to create responsibly without losing the joy of creating.
Core collection, 2JUTUL, Jutta Virtanen 10.5.2025
